Content Strategy
We handle the lot. Strategy, filming, editing, posting, ads. You get the results.
What content strategy actually means
Content strategy is the thinking that happens before content is created. It answers practical questions like:
- What does this business actually need to say?
- Who needs to hear it?
- Where will it be used?
- What should someone understand or do after seeing it?
Without this clarity, video and social media content tends to become inconsistent, awkward, or unused. A strategy gives structure so content feels deliberate rather than reactive.
Why video without a strategy usually underperforms
Many businesses start with video because they feel they should, not because they know how it fits into their wider communication.
Common issues include:
- Videos that look fine but say very little
- Content that works once, then stalls
- Staff feeling uncomfortable on camera
- Posts that don’t align with sales, trust, or customer understanding
- Content being published, then forgotten
This is often where investment in video production falls short - not because the footage is poor, but because there was no clear purpose behind it.
Starting with what your business needs to communicate
Effective content strategy begins internally, not on social platforms.
This means identifying:
- What you business actually does day to day
- The problems customers are trying to solve
- The questions customers repeatedly ask
- The knowledge already held by staff
- The decisions customers need help making
For most businesses, the strongest content already exists in conversations they are having every week.
Choosing the right people for the right content
Not everyone needs to be on camera, and not everything should be said by the same person.
A good strategy considers:
- Founders for direction and credibility
- Technicians or specialists for expertise
- Customer-facing staff for reassurance and clarity
- Customers for lived experience
This process often overlaps with scripting and producing, where structure is added without forcing people into scripts or performances.
Matching content to real-world use
Content should be designed for how it will actually be used.
Examples include:
- Short clips for social media
- Longer videos for websites
- Snippets for proposals or follow-up emails
- Evergreen videos answering common questions
- Internal content for staff onboarding
A clear strategy avoids creating one-off videos that don’t fit anywhere else.
Making video achievable for normal people
One of the biggest barriers to video is the belief that people need to be confident or polished.
A practical content strategy:
- Removes pressure to memorise scripts
- Encourages natural language
- Accepts minor imperfections
- Focuses on clarity over performance
This approach makes it easier to maintain momentum when paired with social media management, rather than relying on bursts of activity.
Real results
What our clients say
Ready to get started?
Let's talk about what consistent, effective video content can do for your business.
FAQ
Got questions? Here's what most businesses want to know about working with us.
Yes. We come to your location, your office, your site, wherever makes sense. We bring the gear and handle the filming on your turf.
Typically two to three weeks from our first shoot to your first post. We move fast without cutting corners. Strategy happens upfront, then we film and edit in parallel.
We work on three-month engagements as standard. That's enough time to build momentum, test what works, and refine the approach. It's a real commitment, not a one-off.
That's exactly why we exist. Andy's job is to bring the personality and make you look confident. We handle the scripting, directing, and editing. You just show up and be yourself.
Absolutely. Check out our portfolio to see the range of work we've done across different industries. Then get in touch and we'll talk through what's possible for your business.