Know how

Social Video Articles

Helpful tips from Andy regarding making great video for your social media feed.

How to Get Real Results From Social Media Video Without Overthinking It

Getting results from social media video doesn’t require complex planning or perfect execution. It comes from simplifying the process, focusing on one clear message, and treating video like normal conversation rather than content production. This article shows how reducing friction, staying consistent, and showing up regularly leads to more natural video and real, long-term results.

Good video starts with people, not gear

Great video isn’t created by expensive cameras or complex setups. It starts with real people who feel comfortable, confident, and clear about what they’re saying. This article explains why human connection matters more than gear, how simple setups help people relax, and why focusing on people first leads to more natural, trustworthy, and effective video on social media.

Why social media video doesn’t need to be perfect to work

Social media video works best when it feels real, not rehearsed. You don’t need perfect lighting, a script, or expensive gear to connect with people. What matters is clarity, consistency, and showing up as a real human. This article explains why simple, natural video often outperforms polished content, and how removing the pressure of perfection makes video easier, more effective, and far more sustainable.

What clients say

Real words from real business owners

"He’s the kind of guy who brings great energy to every shoot or meeting - respectful, positive and genuinely invested in what we’re trying to achieve as a brand.
Scott Pickett
Owner, Golf 360
"Andy has the rare ability to immediately connect with people, making them feel instantly comfortable with him especially when that comes to performing on camera."
Jem Taylor
Marketing, Tristram Auckland
"Andy and the team have been awesome to work with. Across several projects, they’ve nailed the style we were after, from the shoot, graphics package, to the final edit."
Chae Blewitt
Marketing, Golf New Zealand